Wow, it’s been awhile since I lost posted. So to all 1 or 2 of my followers, I’m sorry.
First off, if you do anything business online, or are trying to put your business on the social media online map, there are a couple sites you should know about. TechCrunch.com offers tech-related (Google, Twitter, social media) and CrunchBase.com (basically a Facebook for companies) are two sites I’ve been occupying lately. I created a profile for Bookbyte on CrunchBase, and added content like a screenshot of our homepage and a TV show clip of The Home Network’s show “Designing Spaces,” featuring Bookbyte.com and showing how a student goes about the process of buying and selling from the site. All in all, Crunchbase is awesome for any company wanting to further their brand on the internet, and people who use it extensively can see funding, propositions, and other tid-bits that really makes it worth creating a profile for your company. Crunchbase has facebook feel, with an official presence.
So everyone knows how cool Apple’s marketing campaign is. It just seems so odd to me that in the iPod/music industry, an industry that Apple’s iPod/iTouch/iPhone/iWhatever seems to own, that the TV commercials they put out actually advertises their products. I know every new color, function, and song that these commercials include.
On the contrary, when Mac puts out a commercial marketing (or I think…) their computers/laptops/new Operating systems, they don’t really say anything – at all – about their product, but instead just try to simply everything and create this stereotype that Macs are cool, PC’s are squares. No specs, no answer to “what this product can do for you,” none of that. this approach just seems so far-fetched when Apple only owns like 6 or 7% of the market. You’d think that they want to advertise their product and tell you why it’s better than PC, but instead, they just bash windows, because only office guys with glasses use them. Get a clue Mac.
To add insult to injury, Apple basically just hired it’s own secret police, in one of the saddest, sketchiest thing I’ve ever heard coming from this company. They’ve created a part of their company, “dubbed the ‘Worldwide Loyalty Team,’ with its sole function being to purge Apple stores of people who are not rabid fanboys or toeing the company line on everything.” They report only to Steve Jobs, making this seem like a no-rules SWAT team, or something that you’d see on TV. This sounds as weak as it is kinda intimidating. Their commercials sure make them seem laid back, but wow, you have to be extremely paranoid to start a group like this in your company. You can read the whole story here.
Something else that caught my eye in the news today from multiple sources is something a little more mainstream, but still kind of underground. You know those “Predator” drones that the US Military uses? They are man less aircraft that serve a variety of purposes, anything from chilling idle, way up in the sky and taking pictures, to now even being capable of firing weapons. Below is a picture of what I’m talking about.
Yea..pretty intense. Anyway, so now word is that all the data these drones collect and send back to base can be cracked, downloaded…basically hacked using a $26 dollar piece of software that you can buy online. So the Insurgents now can’t figure out the encryption on our TV’s or DVD players, but it’s good to know this multi-million dollar, manless flying machine has less encryption than our everyday home electronics. Here’s the full article on this story. Like Windows Vista, I hope this hole gets patched soon…real soon.
Glad to be back posting again. I really hope to get more readers here soon. Until then, thanks to all 1 person reading this =]
